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The UK government has disclosed the logo and livery for GBR, constituting a notable step in its agenda to bring the railways under nationalisation.

An National Palette and Historic Logo

The updated design uses a patriotic design to echo the UK flag and will be applied on rolling stock, at stations, and across its online presence.

Significantly, the logo is the recognisable twin-arrow design historically used by the national rail network and first introduced in the mid-20th century for the former state operator.

The Introduction Strategy

The implementation of the new look, which was designed in-house, is set to take place gradually.

Travellers are set to start spotting the newly-branded trains on the network from spring next year.

In the month of December, the visuals will be showcased at key stations, such as London Bridge.

A Journey to Public Ownership

The proposed law, which will allow the creation of Great British Railways, is currently making its way through the House of Commons.

The administration has argued it is bringing back into public ownership the railways so the network is "owned by the passengers, working for the people, not for private shareholders."

GBR will unify the operation of passenger trains and tracks and signals under a single organisation.

The department has said it will unify 17 different entities and "eliminate the frustrating bureaucracy and poor accountability that hinders the railways."

App-Based Features and Current Public Control

The rollout of Great British Railways will also involve a dedicated app, which will let users to view schedules and purchase journeys absent additional fees.

Accessibility users will also be have the option to use the app to book support.

Several train companies had already been taken into public control under the former administration, such as Northern.

There are currently seven train operators already in public hands, accounting for about a one-third of rail travel.

In the past year, South Western Railway have been nationalised, with more expected to be added in the coming years.

Ministerial and Industry Response

"The new design is more than a new logo," stated the relevant minister. It signifies "a transformed service, leaving behind the issues of the previous system and focused completely on providing a reliable public service."

Industry representatives have welcomed the government's commitment to improving the passenger experience.

"We will carry on to collaborate with relevant bodies to ensure a successful transition to the new system," one executive said.